HVB FESTIVE ACTIVATION: BỪNG SẮC TÂN XUÂN - KHAI XUÂN BỨT PHÁ
OVERVIEW
The promotions of Heineken - Tiger Beer at karaoke locations in the southern and western regions
INSIGHTS
Customers want more gift incentives on the occasion of Tet
CONCEPT
Heineken with the concept of Bung Sac Tan Xuan, Tiger is Khai Xuan But Pha will bring customers a positive energy source to welcome spring
DEPLOYMENT
Time: 18/12/2020 - 31/01/2021
Campaign takes place at Karaoke branches that hold promotions in the following provinces:
- Ho Chi Minh
- Binh Duong
- Da Nang
- Quy Nhon
- Khanh Hoa
- Ben Tre
- An Giang
- Can Tho
- Dong Nai
- Vung Tau
Promotions apply when customers purchase Tiger Crystal and Heineken Silver
RESULT
Campaign was successful in 11 provinces across the country, over 5.000 gift to guests using Tiger Crystal and Heineken Silver
LEAFLET & TENTCARD
SCRATCH CARD
STANDEE
TABLE DISPLAY
LEAFLET & TENTCARD
SCRATCH CARD
STANDEE
TABLE DISPLAY
Activities of 11 provinces run campaign across the country
