HEINEKEN HALLOWEEN: LOST IN THE JUNGLE
OVERVIEW
Creating an impressive Halloween night for customer by Heineken
INSIGHTS
Halloween is a great night for party beasts, so they can express their madness through costumes.
CONCEPT
On Halloween night, you lost into Heineken’s Jungle and become aborigines to discovered something extremely interested in it
DEPLOYMENT
The activition is fully deployed in Social Bar & Beer Club with many attracted activities for customers: Lucky draw, Halloween make up and special performance
Hà Nội:
- Cheering
- Sparta
Hải Phòng: Luxx
Đà Nẵng: Qlounge
Hồ Chí Minh: Poc Poc
RESULT
The campaign attracted over 6,000 Party Beast to enjoy with Heineken's Jungle, over 1000 people check in at those Social Bar & Beer Club
And given more than 2,000 gift to consumers
Key Visual
Photobooth
Photobooth
Decoration stage for performance
Party beast participates in halloween activities
A lot of interesting moments are recorded by Jigsaw
The performances are hype up and attract viewers
Singers stir the atmosphere with the party beast
Video recap 4 key cities
Video recap at Poc Poc
Video recap at QLounge
Video recap at Sparta
Video recap at Cheering
