AEON Love & Share
OVERVIEW
Activations on Family days for
shoppers to connect with family members by joining engaging activities &
buying gifts for loved ones
INSIGHT
The generation gap is visible in
every families
CONCEPT
Family is on a boat heading to happiness. Each person has each responsibility and they have to work together to control the boat on the right direction
Father’s Day: Đầu Tàu Dẫn Lối
Mother’s Day: Cánh Buồm Đong Đầy Yêu Thương
Children’s Day: Dẫn Lối Ước Mơ
Con
DEPLOYMENT
Fully deployed at AEON mall
