AEON FATHER'S DAY: BA KỂ CON NGHE
OVERVIEW
AEON Father's Day 2020 activation is a special case for AEON Vietnam to invite consumers to tribute to their fathers
INSIGHTS
In the modern age, people are too busy to take care to their mothers. How long did you listen and talk with your mom fully?
CONCEPT
Jigsaw proposed the concept "Ba ke con nghe"- to encourage consumers to spend time to listen their father's sound & soul from a Music Box idea which will play familiar songs about Fathers
DEPLOYMENT
Activation during 05 days at 05 Aeon Stores over Vietnam
RESULT
Campaign attract over 5,000 consumers who has bill from 800,000đ to exchange gift during 05 activation days
The campaign has given out 12,500 gifts to consumers
