GHMUMM: THANKS GHMUMM IT'S FRIDAY
OVERVIEW
G.H.Mumm–Celebrate New Beginnings: Create a shareable experience at a specific hour in the outlet particularly applicable to the Friday nights
INSIGHTS
Consumer needs a reason to drink and celebrate together. No need to wait for any reason! You deserve to be celebrated after a hard week!
CONCEPT
G.H.Mummoffer you a special time frame in Friday, G-HOUR is the best time to celebrate your fantastic yourself withG.H. Mumm
SO, LET’S SHOUT OUT THE TGIF! THANKS G.H.MUMM IT’S FRIDAY! AND CELEBRATE YOUR FRIDAY WITH G HOUR!
DEPLOYMENT
The concept "Thanks G.H.Mumm It's Friday!" is fully deployed on Atmos, Kasho, Ros, Envy, Candi & Chill Sky Bar over the HCM city:
- Special Serving Parade
- Impressive performance
- Decoration
- The event is held for 11 days at outlet
- Activities at booth
RESULT
Thanks G.H.Mumm It's Friday! held at 11 outlets attracting more than 3000 visitors with many different emotions meeting to eat and celebrate together
The event gave more than 100 gifts from GHMUMM to participants during 10 nights of the event
Key Visual
TGIF at Kasho Club
GHMumm Glorifier
Chipu's Performance
Min Singer Performance
Dance performance for TGIF concept
Everyone very enjoy the fancy atmosphere at outlet
TGIF at Envy Club
Dance Performance
Dance Performance
Concept decor at Chill Sky Bar
TGIF at Candi Shop Club
Big Ambients follow TGIF Concept
Binz's Performance
TGIF at Atmos Club
PG and PB
Bich Phuong Singer Performance
Noo Phuoc Thinh Singer Performance
Customers will be served with unique and innovative glorifiers from GHMumm
2 dancers wearing disco hats stirred up the party with GHMumm
TGIF at R.O.S Dinner and River Lounge
Trang Phap Singer Performance
Everyone is exciting to take pictures at the photobooth area
