AEON MOTHER'S DAY: YÊU THƯƠNG LÀ SẺ CHIA
OVERVIEW
AEON Mother's Day 2019 activation is a special case for AEON Vietnam to invite consumers to tribute to their mothers
INSIGHTS
Young people in Vietnam are afraid of showing their love for their family. So it is necessary to find the right reasons for them to express their love naturally as a habit
CONCEPT
Jigsaw proposed the concept "Trao cai om, gui gam tinh con" - to encourage Vietnamese people-who always shy to express feeling to their beloved ones-can bravely show their love, caring and share that unique love to their beloved family member.
DEPLOYMENT
Activation during 05 days at 04 Aeon Stores over Vietnam
RESULT
The campaign attracted over 6,000 consumers who had bill from 800.000đ-1.000.000đ to exchange gift during 05 activation days
