AEON MOTHER'S DAY: NHỮNG ĐIỀU MẸ CHƯA KỂ
OVERVIEW
AEON Mother's Day 2020 activation is a special case for AEON Vietnam to invite consumers to tribute to their mothers
INSIGHTS
In the modern age, people are too busy to take care to their mothers. How long did you listen and talk with your mom fully?
CONCEPT
Jigsaw proposed the concept "Nhung dieu me chua ke" - "Things Mom Never Told" to encourage consumers to spend time to listen their mother's sound & soul. All things mom never told is triggered by rhythm from a Music Box idea which will play familiar songs about Mothers
DEPLOYMENT
The master idea "Nhung dieu me chua ke" is fully deployed on:
- Digital Content
- Mall Decoration
- Activation during 05 days at 05 Aeon Stores over Vietnam
https://www.facebook.com/AeonVietnamPage/videos/2309526926016161/?v=2309526926016161
RESULT
Campaign attract over 8,600 consumers who has bill from 800,000đ to exchange gift during 05 activation days
AEON Mother's Day Key Visual
Lucky tickets for customers to redeem many attractive gifts
Standee is located at the booth in AEON Mall area
Booth Mother's Day on drawings and reality
