AEON FAMILY'S DAY: LẮNG NGHE NHỊP YÊU THƯƠNG
OVERVIEW
Meaningful activities are organized for Vietnamese families and customers when coming to AEON VietNam
INSIGHTS
Families want to have the opportunity to express and show their feelings in modern life
CONCEPT
On Family Day 2020, "Lang Nghe Nhip Yeu Thuong" is a concept that encourages customers to take time to listen to the thoughts of family members and enjoy with AEON to share their love
DEPLOYMENT
Activation during 03 days at 05 Aeon Stores over Vietnam
RESULT
Campaign attracts over 2,500 consumers, which has given out 3,000 gifts
