STRONGBOW: BUS NÀY CHILL PHẾT
OVERVIEW
Strongbow Chill Bus 2019 is continuous story of Chill platform created by Strongbow 2017
INSIGHT
In a really busy and crowded city, it's really hard to find a true chill place, especially for youngster.
IDEA
In order to create Chill space for youngsters, Jigsaw proposes special concept which called "Chill Station" to build up chill experiences in the most busy area. A station for youngster to chill, to charge and to relax!
DEPLOYMENT
Chill Station 2019 is processed by 10 public shows over 6 key cities of Vietnam
- Ho Chi Minh: Bui Vien Walking Street
- Ha Noi: Ta Hien Intersections
- Can Tho: Lotte Mart Can Tho
- Da Nang: Cau Rong Da Nang & outlets
- Nha Trang: Tran Phu Square
- Da Lat: Hoa Binh Center Theatre
RESULT
The campaign attract over 15,000 youngsters to come and chill with Strongbow
Chill Bus Station 2020 Key Visual
