STRONGBOW UNI TOUR
OVERVIEW
Get college students to try Strongbow by overcoming the barrier that Strongbow has minimal relevancy with college students due to a lack of brand engagement activities.
INSIGHTS
Need a drink that fit into Gen Z needs of an easy-to-drink taste
CONCEPT
Turn the event into a playground where students can comfortably enjoy
relaxing/chilling occasions with their friends/family.
DEPLOYMENT
The program is held at public areas in key provinces with unique activities & performances by famous singers:
-Ho
Chi Minh
-Can Tho
-Da
Lat
