AEON MID AUTUMN: PHÁ CỖ TRÊN SIÊU TRĂNG

OVERVIEW

Come to Mid–Autumn season, enjoy Mid–autumn moment withusagirabit

INSIGHTS

Customers come to buy products for Mid-Autumn Festival and Family go to AEON, buy moon cakes for relatives and relatives

CONCEPT

New memories of Mid-Autumn Festival 2019 will go into our kid’s minds as a lovely part oftheir childhood.

DEPLOYMENT

Activation during 14 days at 04 Aeon Stores over Vietnam

RESULT

The campaign attracted over 1,000 consumers who participated in minigame to exchange gift during 05 activation days

Innisfree - Rebranding

Innisfree - Rebranding

Creative, Production

Larue Smooth Activation

Larue Smooth Activation

Activation, Creative, HeinekenVietnam

STRONGBOW UNI TOUR

STRONGBOW UNI TOUR

Creative, Event, HeinekenVietnam

Innisfree Unitour

Innisfree Unitour

Creative, Event, Innisfree

AEON Vietnam

AEONVietnam, Creative, Event, Guinness

BAT LINE OF SIGHT 2023

BAT LINE OF SIGHT 2023

Creative, Event

JACOB PREMIUM

Activation, Alcohol, Creative

MEN'S BIORÉ CAMPAIGN: SỐNG ĐAM MÊ TẠO BỨT PHÁ

MEN'S BIORÉ CAMPAIGN: SỐNG ĐAM MÊ TẠO BỨT PHÁ

2018, Activation, Bioré, Creative, Healthy&Beauty, KaoVietnam

ABSOLUT ELYX: ELYXURY PARTY FLIGHT

ABSOLUT ELYX: ELYXURY PARTY FLIGHT

2020, AbsolutElyx, Beverage, Creative, Event, Nightlife, PRVN, Vodka

Jacob's Creek Dots Mentoring Session

Jacob's Creek Dots Mentoring Session

Creative, Event, Pernod Ricard Vietnam, Production

Sulwhasoo Honorstige Event

Sulwhasoo Honorstige Event

Creative, Event

ACECOOK PRODUCT FAIR: GO HEALTHY! GO ACECOOK!

ACECOOK PRODUCT FAIR: GO HEALTHY! GO ACECOOK!

2019, ACECOOK, Activation, Fair, Food, Sampling

ACECOOK: HUẾ FESTIVAL

ACECOOK: HUẾ FESTIVAL

ACECOOK, Activation, Creative, F&B

STRONGBOW: BUS NÀY CHILL PHẾT

STRONGBOW: BUS NÀY CHILL PHẾT

2019, Beer, Beverage, Creative, Event, HeinekenVietnam, Nightlife, StrongbowVietnam

555: ROOM NINETY BY DESTINY

555: ROOM NINETY BY DESTINY

2019, 555Silver, BAT, Cigarette, Creative, DarkMarket, Event, Nightlife

3D MASK SAMPLING ACTIVATION 2019

3D MASK SAMPLING ACTIVATION 2019

2019, Activation, FaceMask, Healthy&Beauty, Sampling, Unicharm

Jacob's Creek Double Barrel Sharing Night

Jacob's Creek Double Barrel Sharing Night

Creative, Event, Pernod Ricard Vietnam

AEON Love & Share

AEON Love & Share

Activation, AEONVietnam, Creative

HEINEKEN SILVER: VUI ĐI CHỜ CHI CUỐI TUẦN

HEINEKEN SILVER: VUI ĐI CHỜ CHI CUỐI TUẦN

Beverage, Creative, Event, heinekenvietnam

SULWHASOO: LOVE, FIRST CARE

SULWHASOO: LOVE, FIRST CARE

2021, Activation, Beauty, Cosmetic, Workshop

STRONGBOW OUTLET DECORATION 2020

STRONGBOW OUTLET DECORATION 2020

2020, Beer, Beverage, Creative, Decoration, HeinekenVietnam, StrongbowVietnam

AEON HAI PHONG OPENING: TƯNG BỪNG KHAI TRƯƠNG - VƯƠN KHƠI ĐẤT CẢNG

AEON HAI PHONG OPENING: TƯNG BỪNG KHAI TRƯƠNG - VƯƠN KHƠI ĐẤT CẢNG

2020, Activation, AEONVietnam, Creative, Grandopening

AEON MOTHER'S DAY: NHỮNG ĐIỀU MẸ CHƯA KỂ

AEON MOTHER'S DAY: NHỮNG ĐIỀU MẸ CHƯA KỂ

2020, Activation, AEONVietnam, Creative, Retail

AEON WOMEN'S DAY: TRAO SẮC HOA - TỎA YÊU THƯƠNG

AEON WOMEN'S DAY: TRAO SẮC HOA - TỎA YÊU THƯƠNG

2020, Activation, AEONVietnam, Creative, Retail

AEON CHILDREN'S DAY: ĐIỀU CON MUỐN NÓI

AEON CHILDREN'S DAY: ĐIỀU CON MUỐN NÓI

2020, Activation, AEONVietnam, Creative, Retail

THE MOMENT. THE SINGLE MALT. THE GLENLIVET

THE MOMENT. THE SINGLE MALT. THE GLENLIVET

2019, Activation, Beverage, Creative, Nightlife, PNVN, TGL, Whiskey

AEON WORKSHOP: CON BIẾT BẢO VỆ MÌNH

AEON WORKSHOP: CON BIẾT BẢO VỆ MÌNH

2019, AEONVietnam, Creative, Digital, Retail, Workshop

ALLEY 50 ANNIVERSARY: TRIBAL NIGHT

ALLEY 50 ANNIVERSARY: TRIBAL NIGHT

2019, ALLEY50SAIGON, Creative, Decoration, Nightlife

AEON MEMBER APP 2019

AEON MEMBER APP 2019

2019, AEONVietnam, Creative, Digital, Retail

JACOB'S CREEK: GỌI TÊN HƯƠNG VỊ - TƯỞNG THƯỞNG KHẨU VỊ

JACOB'S CREEK: GỌI TÊN HƯƠNG VỊ - TƯỞNG THƯỞNG KHẨU VỊ

2019, Beverage, Event, PRVN, Wine, Workshop

AEON VALENTINE: GIỮ MÃI NHỊP YÊU ĐẦU

AEON VALENTINE: GIỮ MÃI NHỊP YÊU ĐẦU

2019, Activation, AEONVietnam, Creative, Digital, Retail

ELYXURY PARTY FLIGHT SERIES EVENT

ELYXURY PARTY FLIGHT SERIES EVENT

2019, AbsolutElyx, Beverage, Event, Nightlife, PRVN, Vodka

AEON PRE-OPENING: CHÀO ĐÓN DIỆN MẠO MỚI

AEON PRE-OPENING: CHÀO ĐÓN DIỆN MẠO MỚI

2019, Activation, AEONVietnam, Digital, Event, Retail

SOL HALLOWEEN: TASTE THE SUN

SOL HALLOWEEN: TASTE THE SUN

2019, Activation, Beer, Beverage, HVB, SOL

ACECOOK SAMPLING 2019

ACECOOK SAMPLING 2019

2019, ACECOOK, Activation, Food, Sampling

ACECOOK HAPPY TRUCK 2020

ACECOOK HAPPY TRUCK 2020

2020, ACECOOK, Activation, Food, HappyTruck, Sampling

AEON FATHER'S DAY: BA KỂ CON NGHE

AEON FATHER'S DAY: BA KỂ CON NGHE

2020, Activation, AEONVietnam, Creative, Retail

AEON FAMILY'S DAY: LẮNG NGHE NHỊP YÊU THƯƠNG

AEON FAMILY'S DAY: LẮNG NGHE NHỊP YÊU THƯƠNG

2020, Activation, AEONVietnam, Creative, Retail

MONKEY47 ACTIVATION 2020

MONKEY47 ACTIVATION 2020

2020, Activation, Beverage, Gin, Production, PRVN

INNISFREE GRAND OPENING 2020

INNISFREE GRAND OPENING 2020

2020, Cosmetic, Event, Innisfree

HEINEKEN HALLOWEEN: LOST IN THE JUNGLE

HEINEKEN HALLOWEEN: LOST IN THE JUNGLE

2019, Beer, Beverage, Creative, Event, HeinekenVietnam, Nightlife

AEON MID AUTUMN: PHÁ CỖ TRÊN SIÊU TRĂNG

AEON MID AUTUMN: PHÁ CỖ TRÊN SIÊU TRĂNG

2019, Activation, AEONVietnam, Creative, Retail

AEON MOTHER'S DAY: YÊU THƯƠNG LÀ SẺ CHIA

AEON MOTHER'S DAY: YÊU THƯƠNG LÀ SẺ CHIA

2019, Activation, AEONVietnam, Creative, Retail

UFREE HEALTHY WORKSHOP

UFREE HEALTHY WORKSHOP

2018, Event, Healthy&Beauty, Ufree, Unicharm

THE GLENLIVET ACTIVATION: THE ORIGINAL JOURNEY

THE GLENLIVET ACTIVATION: THE ORIGINAL JOURNEY

2018, Activation, Beverage, Creative, Nightlife, PRVN, TGL, Whiskey

JW MARRIOTT: PARTY LIKE IT'S 1920s

JW MARRIOTT: PARTY LIKE IT'S 1920s

2018, Event, Hotel, JWMarriott

AEON FATHER'S DAY: TRAO BỜ VAI - VỮNG CHÃI TÌNH CHA

AEON FATHER'S DAY: TRAO BỜ VAI - VỮNG CHÃI TÌNH CHA

2019, Activation, AEONVietnam, Creative, Retail

AEON CHILDREN'S DAY: TRAO NỤ CƯỜI - GỬI GẮM ƯỚC MƠ

AEON CHILDREN'S DAY: TRAO NỤ CƯỜI - GỬI GẮM ƯỚC MƠ

2019, Activation, AEONVietnam, Creative, Retail

AEON FAMILY'S DAY: GIA ĐÌNH LÀ SỐ 1!

AEON FAMILY'S DAY: GIA ĐÌNH LÀ SỐ 1!

2019, Activation, AEONVietnam, Creative, Retail

AEON WOMEN'S DAY: GÓI NGỌT NGÀO - TRAO YÊU THƯƠNG

AEON WOMEN'S DAY: GÓI NGỌT NGÀO - TRAO YÊU THƯƠNG

2019, Activation, AEONVietnam, Creative, Retail

AEON SHOPPING ZERO DONG 2019

AEON SHOPPING ZERO DONG 2019

2019, Activation, AEONVietnam, Retail

AEON LUCKY DRAW: TRẢI NGHIỆM KHỞI ĐẦU HOÀN HẢO

AEON LUCKY DRAW: TRẢI NGHIỆM KHỞI ĐẦU HOÀN HẢO

2019, Activation, AEONVietnam, Creative, Retail

BAT KICK OFF EVENT: RA QUÂN BỨT PHÁ - TRÀN ĐẦY THẮNG LỢI

BAT KICK OFF EVENT: RA QUÂN BỨT PHÁ - TRÀN ĐẦY THẮNG LỢI

2019, 555Silver, BAT, Cigarette, DarkMarket, Event

GHMUMM: THANKS GHMUMM IT'S FRIDAY

GHMUMM: THANKS GHMUMM IT'S FRIDAY

2020, Activation, Creative, GHMumm, Nightlife, TGIF

GHMUMM COUNTDOWN: DISCO HEAVEN

GHMUMM COUNTDOWN: DISCO HEAVEN

2020, Activation, Countdown, Event, GHMumm, Nightlife

AEON ROADSHOW: TRAO QUÀ TẾT GẮN KẾT YÊU THƯƠNG

AEON ROADSHOW: TRAO QUÀ TẾT GẮN KẾT YÊU THƯƠNG

2021, Activation, AEONVietnam, Creative, Roadshow

HVB FESTIVE ACTIVATION: BỪNG SẮC TÂN XUÂN - KHAI XUÂN BỨT PHÁ

HVB FESTIVE ACTIVATION: BỪNG SẮC TÂN XUÂN - KHAI XUÂN BỨT PHÁ

2021, Activation, Creative, HeinekenVietnam

Jacob's Creek Double Barrel Sharing Night

Jacob's Creek Double Barrel Sharing Night

Creative, Event, Pernod Ricard Vietnam