SULWHASOO: LOVE, FIRST CARE
OVERVIEW
Introduce First Care Activation Serum New Year 2021 and Increase the customer's experience at the store
INSIGHTS
Who have strongly go through 2020, a year full of changes and they want to love themselves while you have to take care of other things
CONCEPT
A special letter will be sent to every woman of Sulwhasoo to give our first love, our first care for you in the New Year, to remind you always remember to love yourself and take care of yourself for an upcoming year
DEPLOYMENT
Sulwhasoo “Love, First Care” is fully deployed on Takashimaya from 8/1 to 14/1/2021:
- PR communication
- Mall Decoration
- The event is held for 07 days at mall
- Activities at booth
RESULT
Sulwhasoo “Love, First Care” at the booth attracted a lot of guests to and Join Play online games & Lucky draw
The campaign has given out over 700 gifts to consumers gift during 07 activation days
Key Visual
Lucky Card for customer
After scanning the QR code, customers will receive a lucky gift from the program
2D Graphics for ipad game
Everyone enjoy the interactive game on ipad
After playing the game, customers will receive many unexpected gifts from Sulwhasoo
Display Products
Customers check-in at photobooth
MC Khanh Vy
Product consultant and testing staff for customers
Event area at Takashimaya Mall
Workshop: Introduce First Care Activation Serum New Year 2021
