AEON VALENTINE: GIỮ MÃI NHỊP YÊU ĐẦU
OVERVIEW
Organizing Valentine's Day activities in Japanese style, encouraging shoppers to take part in activities from which push sale
INSIGHTS
Young family, couples who come and shopping at AEON during Valentine season
CONCEPT
"Giu Mai Nhip Yeu Dau" is the concept show love in valentine in romantic with Japanese style at AEON Mall
DEPLOYMENT
The concept "Giu Mai Nhip Yeu Dau" is fully deployed on 05 AEON Mall over the country:
- Digital Content
- Mall Decoration
- Special activities at booth: Heartbeat Simulation
RESULT
A large number of couples received lovely photos with frame and cups
The campaign has given out 1,000 gifts to consumers during 03 activation days