ACECOOK: HUẾ FESTIVAL
OVERVIEW
Introducing new products
Create a connection between the brand and participating customers
INSIGHTS
Need a activation that can harmonize the traditional elements of Hue cuisine and the modernity of the brand
CONCEPT
Using elements of the Hue royal palace to adapt to the concept as well as the operation but still retain the modern features from Japan
DEPLOYMENT
The program is held at Hue Festival with unique booth design and engaging activities that attract more than thousands participate
