MEN'S BIORÉ CAMPAIGN: SỐNG ĐAM MÊ TẠO BỨT PHÁ
OVERVIEW
Confident to face any match U23 VietNam Suzuki CUP
INSIGHTS
People who are pursuing their own passions and are interested in football
CONCEPT
Song Dam Me - Tao But Pha is a concept that encourages young people to live their lives and pursue their passion, along with the exciting atmosphere of the Suzuki Cup will be an opportunity for everyone to conquer themselves!
DEPLOYMENT
- Live Passion, Break Through Film launch
- Sampling at university: Bach Khoa HN&HCM, Hong Bang, Hutech, Kien Truc, Buu Chinh Vien Thong
- Offline experience: Bui Vien roadshow, My Dinh stadium, public viewing HN&HCM
RESULT
The sampling has attracted more than 17,000 customers and many emotions are expressed for the activities
The campaign also brought a very exciting experience, stimulating a lot of passion for football and cheering together for the VietNam Suzuki Cup
Key Visual
POSM: Ticket, Standee and Tencard
3D Booth Visual
Song Dam Me - Tao But Pha appeared in universities, creating a strong wave and transmitting many inspiration.
Road show created a very vibrant effect, attracting many people to join the show
The program also takes place in the stadiums to directly cheer VietNam Suzuki Cup
Video recap all campaigns
