THE GLENLIVET ACTIVATION: THE ORIGINAL JOURNEY
OVERVIEW
Create activities to recruit customers to join and enjoy TGL
INSIGHTS
The Glenlivet is the only SINGLE MALT whisky worth to drink with your soulmates, and talk about the most original values and moments and experiences in life.
CONCEPT
The Original Journey is a collection of special things: the original from the taste, from the craftmanship spirits of The Glenlivet and your own original self
DEPLOYMENT
The Original Journey is processed by Qui & The Hide Out club with a special performance of brand's story
RESULT
The campaign attracted over 500 people to enjoy with The Glenlivet
And given more than 50 bottles to consumers
