SOL HALLOWEEN: TASTE THE SUN
OVERVIEW
Leverage Halloween & Mexican Day of the Dead occasion at the selected outlet that relevant with Sol to cooperate on activation/promotion
INSIGHT
Young people like to enjoy Halloween day and want to explore many new activities
IDEA
This will be a special combination of Day of The Death and Halloween to give customers the most impressive experience
DEPLOYMENT
Combined with Mexican Halloween activities at 4 locations like:
- Bartender trial cocktail with SOL beer
- Taking photo with mask
- Lucky draw
RESULT
The sampling has attracted more than 1,500 customers and many emotions are expressed for the activities
The campaign has given out 1,000 samples to consumers
