AEON CHILDREN'S DAY: ĐIỀU CON MUỐN NÓI

OVERVIEW

AEON Children's Day 2020 A is a special event organized by AEON to give children the opportunity to express their dreams and desires

INSIGHTS

Children and family 

CONCEPT

“DIEU CON MUON NOI” is a music box that helps children express their feelings in the most honest way and parents can understand their children's feelings more

DEPLOYMENT

The master idea "Dieu Con Muon Noi" is fully deployed on: 

  • Digital Content  
  • Mall Decoration 
  • Activation during 10 days at 5 Aeon Stores over Vietnam 

https://www.facebook.com/AeonVietnamPage/videos/2309526926016161/?v=2309526926016161 

RESULT

Many parents better understand their children's wishes, and children are more confident with their dreams

Campaign attract over 7,000 consumers who has bill from 800,000đ to exchange gift during 05 activation days